Originating from Sanskrit,
Vitarka means "applied thought" or "initial intellectual investigative intent."
The word Vitarka means deliberate application of thought in the first stage of meditation.
Founded in 2023, Vitarka is here to empower your business with the crucial insights you need to make strategic decisions confidently.
Vitarka is a business consulting firm that specializes in providing market research and intelligence to support management decision-making. We combine research methods, with modern approaches to collect and analyze data giving you the valuable insights necessary to make informed decisions that drive growth and profitability. With Vitarka you'll have access to validated data, industry trends, and stakeholder analysis to help you stay ahead.
Key service offerings from Vitarka include market research and analysis, trade intelligence, business intelligence, and project management advisory. We have experience in working with both internal and external datasets with a clear focus on leveraging the potential of data through analysis for insights.
Our market research assignments are planned and executed with clarity on objectives pertaining to market entry, market expansion, market penetration, and/ or diversification. We have expertise in undertaking custom foreign trade intelligence on an ongoing basis on key EXIM parameters of interest to the client.
Our team is experienced in conducting unbiased and independent research across a wide spectrum of industries/ sectors, including auto components, logistics, building and construction, packaging, retail, food and beverage, value-added agro, and so on. We have executed research projects for key stakeholders across a wide range of B2B product markets including- promoter-driven business/ corporates, startups/ business incubation stage, VCs/investors.